Privacy policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit hkincus.com (the “Site”). 

Collecting Personal Information
When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why.

Device information

  • Examples of Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.
  • Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.
  • Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
  • Disclosure for a business purpose: shared with our processor Shopify.

Order information

  • Examples of Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers and debit card numbers), email address, and phone number.
  • Purpose of collection: to provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
  • Source of collection: collected from you.
  • Disclosure for a business purpose: shared with our processors Shopify and PayPal, and delivery service providers SF Express and DHL.

Customer support information

  • Examples of Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers and debit card numbers), email address, and phone number.
  • Purpose of collection: to provide customer support.
  • Source of collection: collected from you.
  • Disclosure for a business purpose: shared with our subsidiary company Incus (Shenzhen) Technologies Limited to provide customer support. 

Other information:

  • Examples of Personal Information collected: information regarding your interaction with the Site, including the items that you browse or purchase, geographic location,
  • Purpose of collection: behavior-based advertising; remarketing.
  • Source of collection: collected from you.
  • Disclosure for a business purpose: shared with our advertising partners (including Google, Microsoft, Facebook, and Klaviyo).

Sharing Personal Information 
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example: 

  • We use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
  • We also use Google Analytics to help us understand how our customers use the Site and Google Ads to advertise -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout. You can opt out of Google Ads here: https://policies.google.com/technologies/cookies. You can manage your Google Ads preferences here: https://myaccount.google.com/data-and-personalization 
  • We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement: https://privacy.microsoft.com/privacystatement
  • We use Microsoft to advertise online - - you can read more about how Microsoft uses your Personal Information and how to opt-out here: https://privacy.microsoft.com/en-gb/privacystatement 
  • We use Facebook to advertise online (including on social networks) - - you can read more about how Facebook uses your Personal Information here: https://www.facebook.com/help/516147308587266/?helpref=hc_fnav. You can manage your Facebook advertisement preferences here: https://www.facebook.com/help/1075880512458213
  • We use Klaviyo to collect reviews and conduct email marketing - - you can read more about how Klaviyo uses your Personal Information here: https://www.klaviyo.com/legal/data-processing-agreement. You can opt-out of Klaviyo by pressing the Unsubscribe link in the emails you receive from us.
  • Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights. 

Using Personal Information

We use your Personal Information to provide our services to you, which include: offering products for sale, processing payments, shipping and fulfillment of your order, advertising, and marketing, and keeping you up to date on new products, services, and offers.

Pursuant to the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal information under the following lawful bases:

  • Your consent;
  • The performance of the contract between you and the Site;
  • Compliance with our legal obligations;
  • To protect your vital interests;
  • For our legitimate interests, which do not override your fundamental rights and freedoms.

Advertising and Marketing

Individual end-user tracking and data sharing with third parties for advertising and marketing purposes is taking place on the Site.

We use cookies for advertising and marketing purposes. Other advertising technologies include online advertising tools and networks; a range of advertising technologies such as web beacons, pixels, ad tags, cookies, and mobile identifiers; as well as specific services offered by some social media networks such as Facebook’s Custom Audience feature.

You may also see ads for our Site on third-party websites, including on social media. These ads may be tailored to you using cookies or other advertising technologies mentioned above. Where you see an ad online or on social media, this may be because we have engaged the advertising partner or social network to show ads to our customers, website visitors, social media profile visitors, or users who match the demographic profile of our customers.

Third parties, including partners such as Google, Microsoft and Facebook display our ads online based on user behavior.

Opting Out of Interest-Based Advertising

You can opt out of interest-based advertising at the NAI consumer opt-out page: https://optout.networkadvertising.org/?c=1

Retention 
When you place an order through the Site, we will maintain your contact information and enquiry for our records unless and until you ask us to delete this information. For more information on your right of erasure, please see the ‘Your rights’ section below.

Automatic Decision-Making

If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.

We DO engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.

Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.

Services that include elements of automated decision-making include:

  • Temporary denylist of IP addresses associated with repeated failed transactions. This denylist persists for a small number of hours.
  • Temporary denylist of credit cards associated with deny-listed IP addresses. This denylist persists for a small number of days.

Your Rights 
GDPR

If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information below.

Your Personal Information will be initially processed in Ireland and then will be transferred outside of Europe for storage and further processing, including to Canada and the United States, Hong Kong S.A.R. and Mainland China. For more information on how data transfers comply with the GDPR, see Shopify’s GDPR Whitepaper: https://help.shopify.com/en/manual/your-account/privacy/GDPR.

CCPA

If you are a resident of California, you have the right to access the Personal Information we hold about you (also known as the ‘Right to Know’), to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information.

If you would like to designate an authorized agent to submit these requests on your behalf, please contact us at the address below.

Your rights under the California Consumer Privacy Act: https://hkincus.com/pages/ccpa-opt-out 

Cookies

A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance, whether it’s their first time visiting or if they are a frequent visitor.

We use the following cookies to optimize your experience on our Site and to provide our services.

Cookies Necessary for the Functioning of the Store

 

Name

Function

_ab

Used in connection with access to admin.

_secure_session_id

Used in connection with navigation through a storefront.

cart

Used in connection with shopping cart.

cart_sig

Used in connection with checkout.

cart_ts

Used in connection with checkout.

checkout_token

Used in connection with checkout.

secret

Used in connection with checkout.

secure_customer_sig

Used in connection with customer login.

storefront_digest

Used in connection with customer login.

_shopify_u

Used to facilitate updating customer account information.

cart_ver

Used in connection with shopping cart.

cart_currency

Used in connection with shopping cart.

_shopify_tm

Used for managing customer privacy settings

_shopify_tw

Used for managing customer privacy settings

_shopify_m

Used for managing customer privacy settings

master_device_id

Used in connection with merchant login.

_cfduid

Used by Cloudflare to protect our Site from malicious traffic

keep_alive Used in connection with buyer localization.
shopify_pay_direct Used in connection with checkout.
_cmp_a Used for managing customer privacy settings.
localization Used in connection with checkout.

 

Reporting and Analytics

Name

Function

_tracking_consent

Tracking preferences.

_landing_page

Track landing pages

_orig_referrer

Track landing pages

_s

Shopify analytics.

_shopify_fs

Shopify analytics.

_shopify_s

Shopify analytics.

_shopify_sa_p

Shopify analytics relating to marketing & referrals.

_shopify_sa_t

Shopify analytics relating to marketing & referrals.

_shopify_y

Shopify analytics.

_y

Shopify analytics.

_gid

Google Analytics, used to distinguish users

_gcl_au

Google Analytics, used for Conversion Linker functionality

_ga

Google Analytics, used to distinguish users

utag_main

Keep track of visitor sessions

_pin_unauth

Used by Pinterest to track the usage of services

_biz_pendingA

Bizible analytics

_biz_uid

Bizible analyics

_biz_nA

Bizible analyics

_biz_flagsA

Bizible analyics

_sctr

Snapchat, used to determine whether a third party tag will be called in Snap Ads Pixel

_scid

Snapchat, used to help identify a visitor

_uetvid

Microsoft Bing Ads tracking cookie

MUID Used by Microsoft Clarity and Bing to store and track visits across websites.
CLID Used by Microsoft Clarity to identify the first-time Clarity saw this user on any site using Clarity.
id Used for advertising via Google.
_uetsid Used by Bing Ads to store and track visits across websites.
_clsk Used by Microsoft Clarity to store and combine pageviews by a user into a single session recording.
_clck Used by Microsoft Clarity to store a unique user ID for marketing/tracking.
IDE Used by Google for advertising.
MR Used by Microsoft Clarity to indicate whether to refresh MUID.
__kla_id Used by Klaviyo to track and identify site visitors through an auto-generated ID.
_fbp Used by Facebook to store and track visits across websites.

 

The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as www.allaboutcookies.org.

Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions provided above.

Do Not Track 
Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.


Changes 
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. 


Contact Us 
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at customerservice@hkincus.com or by mail using the details provided below: 

Incus Company Limited 
[Attn: Privacy Compliance Officer] 
Unit 215, 2/F, Building 19W, No. 19 Science Park West Avenue, Science Park, Pak Shek Kok, Hong Kong, New Territories, Hong Kong S.A.R.

Last updated: 14 July 2023

If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority. You can contact your local data protection authority, or our supervisory authority here: https://www.pcpd.org.hk/english/complaints/how_complaint/complaint/complaint.html